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The Wonders of Westminster

SW1 is the heart of the Capital and offers London’s typically diverse range of things to do, from the quirky to the traditional to the cultured to the luxurious.

As Westminster, along with the rest of London, starts to reopen, we look at a few of the highlights that local residents and visitors can look forward to enjoying in the coming weeks:

Strutton Ground Market

A bustling street market a short distance from our Chimes development, the stalls entice many of the local residents as well as workers and tourists. The market operates on weekdays between 8am and 6pm on the narrow cobbled Strutton Ground between Victoria Street and Greycoat Place. A fun and vibrant London street market selling food, groceries, books and clothing and is famed for the “Flatcap” Coffee Stall.

The Cinnamon Club

The beautiful dining room of The Cinnamon Club makes this institution in the world of Indian fine dining worth the visit alone. Set in the historic Grade II listed former Westminster Library it is the original modern Indian restaurant in London serving innovative and creative cuisine in a magnificent and historic setting. Whilst they offer a click & collect service, there is nothing quite like experiencing one of Vivek Singh’s delectable new menu in the splendour of a unique dining room.

The English Rose Café and Tea Shop

For a quintessential English tradition pop to the independent family run café on Lower Grosvenor Place and enjoy a mouth-watering piece of cake and cup of tea in a wonderfully vintage award-winning café. There is also a hearty breakfast menu or go the full nine yards with a traditional Afternoon Tea, finger sandwiches, warm scones with clotted cream and jam and a pot of tea. The only question is do follow the Cornish method (jam first) or the Devonshire method (clotted cream first). Notably the Cornish method is used in London.

Cocktail Bar at The Goring

It does not get more exquisite than a cocktail in The Goring Cocktail Bar using over one hundred herbs taken from The Goring Garden. It is advisable to book a table, especially after 9pm, to enjoy one of their signature classics or old favourites from the Rosehip Royale to The Goring Cup. Sophisticated and tempting cocktails to indulge yourself in elegant Edwardian surroundings. The 110 year old Goring is possibly one of London’s finest and historic hotels, where amongst other heads of state, Winston Churchill held meetings with allied leaders during World War II.

Tate Britain

The home of British art from 1500 to the present day is open again from Monday to Sunday 10am to 6pm. Entry remains free for everyone and all visitors, including members need to book a timed ticket online before visiting. Visitors can either follow one of the collection routes or enjoy one of the many exhibitions. There is a last chance to see the Aubrey Beardsley which has been extended until 20th September or book now for upcoming exhibitions Lynette Yiadom-Boakye or Turner’s Modern World.

Explore the quainter side of Westminster

The City of Westminster occupies much of the central area of London and our Chimes community sits at its heart. Synonymous with the seat of UK government, it is nestled between the City of London and the Royal Borough of Kensington and Chelsea. It is a borough rich in everything, boasting some of London’s most famous landmarks, shopping and cultural districts and sights.

But it is perhaps Westminster’s quainter sides that you will love the most…

Passport to Pimlico

Famed for being the setting of the Ealing comedy, Pimlico is a charming corner of Westminster laid down in 1825 by Thomas Cubitt. Today it is perhaps the poorer cousin of neighbouring Belgravia, but Pimlico’s lovely series of garden squares and white stucco Regency houses peppered with charming enclaves of quirky shops and cafes are a delight. As you wander around the quietish (for London) elegant streets look out for gems like Tatchbrook Street market, the delightful antique galleries and design shops on Pimlico Road. Alternatively, explore the stunning garden squares like Ecclestone Square, Warwick Square or St George’s Square, occasionally the private gardens are open to the public.

Royal Warrants galore

Developed by Henry Jermyn in around 1664, Jermyn Street and St James’s Street have long been associated with the finest in gentlemen’s clothing and accoutrement, in particular shirts and shoes and still is today. Almost every shop boasts a Royal Warrant on this prettiest and historic of Westminster shopping streets. Explore arcades like Princes Arcade, buy shirts at shirtmaker Turnbull & Asser, boots at John Lobb and visit Britain’s oldest cheese shop (trading since 1797) Paxton & Whitfield.

Head round the corner to St James’s Street, home to Gentlemen’s clubs, for cigars at Davidoff, fine wine at Berry Bros & Rudd or a hat at the oldest hat shop in the world, Lock & Co, established in 1676. Need a haircut? Geo F. Trumper is a must and then pop to Fortnum & Mason for a glass of champagne. Leave Fortnum’s by the front entrance just before the hour, cross over Piccadilly and look up at the clock above the main door to marvel at one of London’s quirkier treats.

A city of “London Squares” gardens and quiet open spaces

Westminster is home to some of London’s finest and world-famous parks and open spaces. There are also a huge number of lesser known gems to explore all a short walk from Chimes. Escape the hustle and bustle by taking a wander along a small stretch of the Thames adjacent to Grosvenor Street where you will find Crown Reach, a lovely spot to sit and enjoy the river views. Ebury Square is a lovely London garden square, an oasis of calm in a busy environment with a fountain in the centre. Millbank Gardens, behind Tate Britain, is a formally laid out pretty garden and a great quiet space in which to read a book. Another lovely Thames-side park with some notable statues, can be found at Pimlico Gardens with so many more to discover.

11,000 listed buildings and a World Heritage Site

If you love architecture and Heritage, Chimes is the place for you in the heart of Westminster and there is so much more to Westminster than the Buckingham Palace, the Houses of Parliament or Big Ben.

There is Little Ben, a scale replica of its larger more famous clock tower brother which permanently tells the wrong time. Spot it situated where Vauxhall Bridge Road crosses Victoria Street. At 55 Broadway is a Grade I listed gem that was once London’s tallest building when completed in 1929 adorned with sculptures by the likes of Eric Gill, Jacob Epstein and Henry Moore. Or marvel at the Byzantine glory of Westminster Cathedral and its 64 metre high clock tower. One of the City’s best kept secrets with amazing views.

Enjoy an enviable lifestyle in the heart of SW1

Chimes, an exclusive collection of 39 beautiful one- and two-bedroom apartments in the heart of London’s prestigious SW1, has now been launched.

Designed by renowned architects Mæ, Chimes will appeal to those looking to downsize from a high-end family home to maintenance free luxury or for those looking for a central city base. The Westminster development has everything discerning and independent over sixties might look for, as Ben Allen, Development Director for Chimes details:

“Chimes is a very exciting new boutique development which exemplifies the idea of downsizing to move up the luxury property ladder, which is the opposite of how many of us view downsizing. A home at Chimes can be whatever owners want it to be, a secure “lock up a leave” bolthole or a lifestyle choice to make the most of London’s world respected culture, cuisine, and entertainment.

“Owners of one of the contemporary and spacious homes at Chimes will enjoy a 24-hour concierge style service, a Wellness Spa comprising a steam room, stretch studio and treatment room, a beautiful cloistered landscaped inner courtyard and rooftop terrace. In addition, owners can entertain guests in the elegant residents’ lounge, conservatory/library areas and beautifully appointed guest suite. Chimes really has more in common with a luxury boutique hotel yet with the feel of a private home. Plus, with the option of purchasing private car parking, owners also have the flexibility of being able to travel around and out of London with ease. We’re also offering prospective owners a period of no service charges until the development is 50% occupied – a fantastic saving and great incentive to start their new life at Chimes.”

Chimes is more than about just enjoying an exceptional lifestyle and standard of service provided by the expert staff. It also encompasses Pegasus’ community and wellbeing ethos of enjoying good company in welcoming and convivial environments.

Alex Ely, Founding Director at Mæ added: “We designed Chimes to optimise community and wellbeing and to allow owners to retain their independence now and to meet their specific needs in the future. Entering the building, owners are drawn through a generously proportioned lobby space to the owner’s lounge, beyond which the cloister wraps around a communal garden, which is at the heart of Chimes. It creates opportunities for social interaction and enhances nearby spaces; the lounge, reading area and shared kitchen.

“The lime green façade, composed of hand pressed glazed bricks, subtly alludes to the richly landscaped communal garden. The dual aspect apartments have a constant visual and social connection to this garden, benefiting residents’ health and wellbeing. Knowing that the quality of internal spaces would be extremely important for future owners; the scheme prioritises good ventilation and high levels of natural daylight.”

“Every time I walk in, I love it more and more!”

Siham Asseily Tuéni, a 53-year-old from Lebanon, embarked on a journey to find the perfect London home for her two daughters starting university, settling into Chimes, Westminster in Autumn 2023.

Splitting her time between Lebanon and London, Siham was on the hunt for the perfect home in London as her two daughters, Nadia and Gabriella, prepared to start university in the city. It was important for Siham to find a long-term investment that provided a comfortable and convenient living space for her daughters. This Autumn, Siham and her daughters moved into Chimes, Westminster and have had no regrets since.

Finding the dream home

After several disappointments along her journey, Siham was introduced to Chimes through a friend and immediately knew she had to visit.
It was love at sight for Siham: “The second I walked in; I had no doubts that it was exactly what I was looking for. The place was incredibly charming, and I felt right at home. In fact, it was the last apartment we saw, moving in shortly after the viewing.”

On choosing the home, Siham commented “My priority was finding a place with a nice environment, where my daughters could live together and feel safe and secure.” Chimes offers excellent security, featuring a concierge desk that is staffed 24 hours a day. Siham adds: “We all have a great relationship with the concierge at Chimes, they are extremely friendly and provide a first-class service.”

The modern style of the apartment along with its efficient appliances made all the difference for Siham: “The spacious 2-bedroom, 2-bathroom apartment at Chimes with an open-plan kitchen, good quality facilities, and a beautiful interior finish greatly appealed to us.”
Everything in one place

What distinguishes Chimes is the abundance of luxurious, hotel-style facilities available to residents. Featuring an indoor courtyard, a residential lounge perfect for relaxation, and an exclusive rooftop terrace overlooking iconic views of Westminster, residents can make the most of luxury living in Central London.

Siham’s daughters, Nadia and Gabriella, regularly make use of the amenities at Chimes: “My daughters particularly love the gym, and they recently hosted a movie night with all their friends in the cinema room!” Siham added: “Living at Chimes has been an absolute delight for us because everything we need is located in one place.”

Location, location, location

Situated in Westminster, Chimes uniquely blends the vibrancy of city life with the tranquillity of residential living. Residents are moments away from London’s iconic landmarks, including the Palace of Westminster and the scenic St. James’s Park, and surrounded by the city’s trendiest restaurants and shops.

Chimes is also extremely well-connected which has been great for Siham’s daughters who travel to university every day: “There are three central tube stations right next to Chimes with a bus stop just outside the apartment. It has been easy to come and go as we please.”
Living at the heart of the city is Siham’s favourite thing about Chimes: “I can walk almost everywhere whether to visit friends or go shopping, with Piccadilly Circus and Regents Street only around the corner! I am also within walking distance to my son who lives in Battersea which has been very convenient for me. Everything is truly at your doorstep at Chimes.”

Chimes is a collection of 39 luxurious two- and three-bedroom apartments in the heart of London’s cultural capital. If you are looking for a modern, spacious apartment with hotel-style facilities in a prime neighbourhood, this could be the perfect home for you.

99-105 Horseferry Road, London SW1P 2DX. Telephone 0207 980 8700.

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